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A business guide for Young Farmers
from NFYFC and Savills


Case Study

Market Research

Market Research

Riverford Organics: Guy Watson

When Guy Watson started delivering vegetables, grown on his parents' farm, to friends in his local area, an idea for a new business was born. Guy launched Riverford Organics, which now sells about 47,000 vegetable boxes every week across the UK from a number of regional farms.

Guy Watson says that market research is his key tip for planning a business: "At the earliest possible stage, get your product in front of potential customers and try to get them to buy from you. That’s the best form of market research.”

Riverford Organic Farmers